As 8 Melhores Franquias do Brasil Para Investir

The 8 Best Franchises in Brazil to Invest in

January 25, 2023

If you want to start a business with reduced risk and high profit potential, successful franchises are the best choice. In this business model, you already have an established brand and have all the support you need to grow.

In Brazil, there are thousands of franchises of all segments, sizes and models. You can start at home with a low investment or acquire a large famous store, depending on your conditions.

But to be successful in this business, it is important that you know which franchises are the most profitable. After all, you will be paying for the use of a brand.

Below, we will show you several successful franchise options, so that you can make the best choice and start your business as soon as possible. Are you coming with us? 👀

What are successful franchises?

Franchises are a type of business in which the business owner, called the franchisor, grants the rights to use the brand to the franchisee and provides all the support for opening the business. In exchange, the franchisee pays a franchise fee to open the business and, depending on the network, also pays royalties (fee for the right to use) and a monthly advertising fee.

In this way, franchising becomes an interesting option for those who want to start a business without having to start from scratch. After all, the risk of failure is lower, since it is a business model that has already been tested, standardized and with several units in operation.

Therefore, when we talk about successful franchises, we are referring to those franchise networks with the highest profitability and market prominence. It is worth remembering that there are several categories in this sector, such as traditional stores, home-based businesses (which can be opened at home) and mobile units (for example, food trucks).

What is the best franchise to invest in 2023?

The best franchise to invest in in 2023 is the one that fits your goals, your budget, and your management skills. That's because there are franchises of all sizes and levels of complexity — and the ideal option depends on your situation.

For example, if you have a good amount of money to invest (from R$100,000), you can buy larger and more established franchises in the market. However, they require hiring employees, total dedication to management and a keen vision of the business.

On the other hand, those who don't have much money to invest have several franchise options to start at home — the so-called home-based franchises. In this segment, it is possible to become a franchisee with investments starting at R$6,000.

How to choose a successful franchise?

When choosing a franchise, you need to analyze the following aspects:

Segment: it is important that you are familiar with the segment of the company in which you are going to invest;
Initial investment: this is the total amount that must be invested to set up the business model chosen by the franchisee, including furniture, structure, store materials, etc.
Franchise fee: a fee charged when opening the franchise for the use of the brand;
Return period: this is the average period of time that the franchise takes to provide a return on the initial investment, i.e., to cover the amount invested and start generating profit;
Royalties: this is an amount charged by the franchisor for the rights to use the brand. It is usually monthly and can be a percentage of revenue, a percentage of inventory purchases or a predetermined fixed amount;
Advertising fee: this is a fee charged monthly for brand advertising, which is the responsibility of the franchisor;
Average revenue: this is the average monthly revenue that the franchise should generate;
Franchisor support: this is the support offered by the franchisor, which includes training, guidance, advertising materials, etc.

1- The Apothecary

In 1977, with an investment equivalent to just 3 thousand dollars, pharmacist Miguel Krigsner set up shop in a small doorway on a side street in Curitiba, a city in the South of Brazil. He called the small compounding pharmacy O Boticário, an ideal name to convey the spirit of an alchemist capable of putting love in little jars.

It's just that from the beginning, "Dr Miguel" realized that his true love was cosmetics.

The first products he created were a collagen-based cream, an elastin cream for stretch marks, a shampoo and a seaweed bath. Word of mouth was powerful, and suddenly the pharmacy began to attract more and more people who were passionate about those special formulations.

Soon the first perfume came along. Sold in an amphora-shaped bottle (which is now our greatest symbol), the fragrance featured an unusual blend of ingredients. Different, it seemed to make Brazilian women fall in love with it.

And so, from the dream of a passionate person, the journey of this brand began. A brand in which the history of people is intertwined with the history of products.

Or have you never heard a love story that gained strength with a gift from Boticário?

2 - McDonald's

As the absolute leader in the fast food segment and with recognized quality products, McDonald's is one of the best franchises to invest in and manage. The business model supported by franchises was the factor that allowed McDonald's to become the most successful restaurant chain in the world.

Among the reasons that make McDonald's a leader in its segment are:

✔ Brand with worldwide recognition
✔ Tested and successful business model
✔ System that provides high levels of training
✔ Excellent providers
✔ Provides professional support network
✔ Since its origins, it has developed franchises as the predominant business model

I want to be a franchisee!

To contact the Network's Franchising area, send an email to infofranquia@br.mcd.com